TrueCoach Alternative Without Monthly Fees

Compare PRO COACH and TrueCoach on cost, coaching features and flexibility, and see what it takes to run your coaching business on a system you own instead of one you rent.

TrueCoach vs PRO COACH: The Short Version

PRO COACH

A complete coaching and business system in Notion that you buy once. Change any part of it, add as many clients as you like, and never pay a monthly fee. Best for coaches who want flexibility and lower long-term costs.

TrueCoach

A popular, training-focused coaching app with a drag-and-drop workout builder, a 3,000+ exercise video library and in-app messaging, billed monthly in tiers of active clients. Best for coaches who mainly deliver programs and want a ready-made client app.

PRO COACH

TrueCoach

An established UK-built coaching platform with client apps, AI program and meal planning, and automated delivery, billed monthly by client count. Best for coaches who want a dedicated app and don't mind ongoing costs.

PRO COACH

TrueCoach

TrueCoach is built around programming. Its workout builder and exercise video library are the core of the product, and unlike some competitors, features like payments and messaging are included rather than sold as add-ons. The catch is how the tiers work. Starter covers up to 5 active clients, so your 6th client moves you onto Standard, and wearable syncing and a custom-branded app are only available from Standard up.

PRO COACH is priced differently. You pay once and get a coaching and business system in Notion, with client portals, workout programming, progress tracking, nutrition and business tools. It costs the same whether you coach 5 clients or 50.

Here's how the two compare on cost, coaching features and flexibility, plus an honest look at which coaches each one is right for.

PRO COACH vs TrueCoach for 10 active coaching clients. TrueCoach Standard is $69.98/month for up to 20 clients, billed month to month. Checked September 2026.
Feature	NO SUBSCRIPTION FEEPRO COACHOne-time payment · no subscription fee	TrueCoach$69.98 / month for 10 clients
Pricing and ownership
Base cost for 10 clientsTrueCoach Starter stops at 5 active clients, so a 10-client roster needs Standard	One-time payment	$69.98 / month (Standard)
Software cost over 3 years10 active coaching clients, paying month to month	One-time payment	$2,519.28
Subscription fee	No subscription fee	Ongoing subscription
Cost as your roster growsWhat happens to your software bill when you take on more clients	$0, unlimited clients	$164.98 / month from 21 clients, custom pricing past 50
Custom branded mobile appTrueCoach theming adds your logo and colors inside the TrueCoach app	Branded portals, accessed on mobile via the Notion app	Standard and Pro plans only
Access if you stop payingWhether you keep your system and data without a subscription	Yours to keep	Requires an active subscription
Coaching and client experience
Workout program builder	Yes	Yes
Reusable workout templates	Yes	Yes
Exercise library	200+ movements with images	3,000+ exercise videos
Check-ins and assessmentsTrueCoach delivers check-ins as tasks in its workout builder, with open-ended answers	Dedicated check-ins you design	Set up through the workout builder
Habit tracking	Yes	Yes
Progress photos and measurements	Yes	Yes
Nutrition coaching and meal plansTrueCoach relies on MyFitnessPal for food and macro tracking	Meal plans inside each client portal	Uploaded meal plans, macros via MyFitnessPal
Custom client resources and pagesAdd your own resources, guides, pages and supporting material to the client area	Yes	Shared document library for files
Wearable integrations	Manual logging	Apple Health, Garmin, WHOOP + more, Standard and Pro
Native in-app messaging	Notion comments	Yes
Push notifications	Not included	Yes
Customization
Build new trackers from scratchCreate full trackers with your own fields, views, formulas and layouts	Yes	Custom metrics with progress graphs
Change layouts and dashboardsRestructure your pages, dashboards and client portals, not just their content	Yes	Fixed app layout with your logo and colors
Works for any type of coachingFitness, nutrition, sports, lifestyle and more	Yes	Built around workout delivery
Running your business
Lead managerStore and manage coaching prospects before they become clients	Included	Lead capture via public coach profile, Standard and Pro
Invoices and payment tracking	Invoices, payment status and payment links	Recurring payments via Stripe
Business financesTrack income, expenses and other business finance records	Yes	No dedicated expense-tracking workspace
Business planning and OKRs	Yes	No in-app planning workspace

Trusted by 1,700+ Coaches · 120+ Reviews

Everything You Need To Succeed

“Absolutely a must-have! With decades of experience, even before apps were popular, I can confidently say this platform has everything you need to succeed. I’ve tried apps from various software providers, and subscription costs add up. This stands out for its highly customisable experience tailored to your training style, all for a small one-time fee. A no-brainer investment for any trainer looking to elevate their coaching game.”

Christian Verite

United Kingdom

Everything You Need To Succeed

Christian Verite

United Kingdom

Why coaches switch from TrueCoach to PRO COACH

No Monthly Fees

TrueCoach moves you up a plan at 6 and 21 clients. PRO COACH costs the same whether you coach 5 clients or 50.

No Monthly Fees

TrueCoach moves you up a plan at 6 and 21 clients. PRO COACH costs the same whether you coach 5 clients or 50.

More Than Workout Delivery

Run nutrition, meal plans, leads, invoices and finances in the same workspace you program from.

More Than Workout Delivery

Run nutrition, meal plans, leads, invoices and finances in the same workspace you program from.

More Than Workout Delivery

Run nutrition, meal plans, leads, invoices and finances in the same workspace you program from.

Real Check-Ins

Design check-ins with the exact questions, fields and metrics you want, instead of building them as tasks in a workout builder.

Real Check-Ins

Design check-ins with the exact questions, fields and metrics you want, instead of building them as tasks in a workout builder.

Built Around How You Coach

TrueCoach lets you add your logo and colors. PRO COACH lets you change the structure itself: your dashboards, databases, client portals and workflows. It lives in your own Notion workspace, and it stays yours.

Built Around How You Coach

What your coaching looks like in PRO COACH after TrueCoach

Moving from TrueCoach means moving from a dedicated app to a workspace in Notion. Here's what changes in your day-to-day coaching, what stays familiar, and where TrueCoach still does things differently.

Onboarding new clients

In TrueCoach, you invite a client by email or text, then deliver intake forms like a PAR-Q as tasks in the workout builder and keep waivers in a shared documents library. In PRO COACH, onboarding lives in one place: add the client to your database, complete their PAR-Q and onboarding documents on their record, and build out their portal for workouts, nutrition, check-ins and resources. Share it by email invite or link, and decide exactly what each client can see and edit. Your 6th client costs nothing extra either, unlike on TrueCoach, where it moves you from Starter to Standard.

block program timeline view in PRO COACH

workout program template for personal trainers notion template training program template

Building programs

TrueCoach is at its best here. Its drag-and-drop builder and 3,000+ exercise videos are a genuine strength, so this is the biggest adjustment. PRO COACH includes an expandable library of 200+ movements with images across 7+ workout types, and because it runs in Notion, you can embed your own demo videos on any movement. Reuse programs across clients and edit each client's copy without touching the original. For longer blocks, the Block Program template shows how sessions progress on a timeline. You build your own programs, with example programs included to show how it's done.

Check-ins and progress tracking

TrueCoach has no dedicated check-in feature. You build check-ins as tasks in the workout builder, and clients reply in an open-ended results field. PRO COACH treats check-ins as their own thing: you choose the questions and fields, then see the answers next to progress photos, measurements and habits. If you want to track something no app has a field for, you can build a tracker with your own fields, views and formulas and add it to the client's portal.

simple personal trainer crm for coaching clients

Nutrition coaching

TrueCoach handles nutrition through MyFitnessPal, so you set calorie and macro goals and review what clients log there, plus any meal plans you upload as files. If your clients already track in MyFitnessPal, that sync is useful. In PRO COACH, meal plans and nutrition guidance sit inside each client's portal alongside their training, laid out however suits your coaching, rather than in a separate app.

Running the business side

TrueCoach covers payments well, with recurring client billing through Stripe, and on Standard and Pro a public profile that collects new leads. PRO COACH goes wider: a lead manager to track prospects, invoices with payment status and payment links, a finance tracker for income and expenses, and a planning space for goals, marketing and OKRs. One trade-off: PRO COACH tracks payments rather than processing them, so you collect through your own payment links and log them in the system.

PRO COACH business dashboard with lead manager and invoices

Replace subscription coaching apps

$79

$129

Get lifetime access

Find out more ➔

200+ movements

Business manager

Progress tracking

Fully customizable

Client portals

Diet & fitness coaching

No monthly fees

Bonus growth toolkit

Used by 1,700+ coaches

Email support

Replace subscription coaching apps

$79

$129

Get lifetime access

Find out more ➔

200+ movements

Business manager

Progress tracking

Fully customizable

Client portals

Diet & fitness coaching

No monthly fees

Bonus growth toolkit

Used by 1,700+ coaches

Email support

More Control, More Customization, No Monthly Subscription

"I chose PRO COACH because I wanted full control of my coaching business. I can completely brand the system around my business and make it my own. With PRO COACH, I've built everything into one system-my recipes, client contacts, training programs, nutrition, social media, Shopify stores, business management, content, and more. And because it's customizable, I can continue building it around the way I run my business instead of changing my business to fit an app. For me, it's hands down the better option. More control, more customization, no monthly subscription, and a system that actually feels like my own business. Very happy with my purchase."

William Oakes

United States

More Control, More Customization, No Monthly Subscription

William Oakes

United States

Alternative To Online Coaching Apps

"I've been looking for an alternative to online coaching apps for a while and found it here. All the important details have been taken care of and it makes my work easier!"

Mike Gann

Germany

Alternative To Online Coaching Apps

"I've been looking for an alternative to online coaching apps for a while and found it here. All the important details have been taken care of and it makes my work easier!"

Mike Gann

Germany

Pay Once & That's It!

"Excellent for keeping track of my business. What I like the most is that you pay once and that's it! No subscriptions."

Nicolas Bertran

United States

Pay Once & That's It!

"Excellent for keeping track of my business. What I like the most is that you pay once and that's it! No subscriptions."

Nicolas Bertran

United States

More Reviews

TrueCoach pricing vs PRO COACH:
what you'd save

TrueCoach pricing vs PRO COACH: what you'd save

TrueCoach pricing vs PRO COACH:
what you'd save

Savings calculator

What TrueCoach costs you over time

Enter your roster size to see which TrueCoach plan you'd need, billed month to month.

PRO COACH: $79 once

Active clients

Your TrueCoach plan

$69.98 / month

Standard plan
Covers up to 20 clients

11 more clients and you move up to Pro at $164.98/month. With PRO COACH, your price stays the same.

You'd save in year 1

$761

TrueCoach $840 vs PRO COACH $79

You'd save over 3 years

$2,440

TrueCoach $2,519 vs PRO COACH $79

Based on TrueCoach's published month-to-month USD pricing: Starter $29.98/mo for up to 5 clients, Standard $69.98/mo for up to 20, Pro $164.98/mo for up to 50. Checked September 2026.

Which coaches is TrueCoach better for?

TrueCoach is a strong app, and for some coaches it's the better choice. It may suit you more if:

You want video demos for every exercise

TrueCoach includes more than 3,000 professionally recorded exercise videos, so clients can watch a demo of every movement in their program. PRO COACH uses images, and any videos you want to include, you'd need to add yourself.

You want video demos for every exercise

Your clients train with wearables

On Standard and Pro, TrueCoach syncs with Apple Health, Garmin, WHOOP and other wearables, so activity and health data come in without clients logging anything. With PRO COACH, clients enter their metrics manually.

Your clients train with wearables

You give a lot of form feedback through chat

TrueCoach's real-time messaging supports photos, videos and GIFs, and clients can comment on specific exercises while they train. That suits coaches who review lifts and send form cues day to day. PRO COACH uses Notion comments, which work better for async feedback than live back and forth.

You give a lot of form feedback through chat

Your clients need reminders to train

TrueCoach sends push notifications when clients have a new workout or message. PRO COACH clients use their portal in the Notion app or a browser, and it doesn't prompt them to train in the same way.

Your clients need reminders to train

TrueCoach sends push notifications when clients have a new workout or message. PRO COACH clients use their portal in the Notion app or a browser, and it doesn't prompt them to train in the same way.

You want client billing automated

TrueCoach Payments runs recurring client subscriptions through Stripe, so you don't have to chase monthly payments. PRO COACH tracks payments rather than processing them, so you collect through your own payment links.

You want client billing automated

And when PRO COACH is the better fit

PRO COACH suits coaches who want one price no matter how many clients they take on, proper check-ins built the way they want, nutrition and business tools in the same workspace as their programming, and a system they can reshape and keep rather than rent month to month.

Frequently Asked Questions

Is PRO COACH a good alternative to TrueCoach?

Yes, if you want more than workout delivery. PRO COACH gives you programming, check-ins, nutrition and business tools in one customizable system, for a one-time payment that doesn't rise as you take on clients. If exercise videos, wearable syncing and a dedicated client app matter most to you, TrueCoach may suit you better.

What's the main difference between PRO COACH and TrueCoach?

TrueCoach is a dedicated coaching app built around programming, with a large exercise video library, billed monthly in client tiers. PRO COACH runs in Notion, so you can change your client portals, check-ins, trackers and business systems to match how you coach, and you pay once.

How much does TrueCoach cost compared to PRO COACH?

Billed month to month, TrueCoach Starter is $29.98 for up to 5 clients, Standard is $69.98 for up to 20, and Pro is $164.98 for up to 50, with custom pricing beyond that. PRO COACH is a one-time purchase with no monthly fee and no client limit.

Can my clients use PRO COACH on mobile?

Yes. Clients open their shared portal in the Notion mobile app or in any browser.

Can I switch from TrueCoach to PRO COACH?

Yes, and you can keep TrueCoach running while you move across, so no client goes without their program. Nothing transfers automatically: set up PRO COACH, add your clients, and rebuild your programs in the workout library, where you can then reuse them for every client. Progress tracking starts fresh from each client's next check-in. Share each client's portal once it's ready, and cancel TrueCoach when everyone has moved over.